What You’ll Master:

Einstein Trust Layer (15%)

Learn how to implement the security, privacy, and grounding features that keep your AI data safe. The Einstein Trust Layer ensures that your data is protected, compliant, and reliable—making it an essential component of any AI-driven CRM strategy.

Generative AI in CRM Applications (17%)

Discover how to leverage Generative AI features in Salesforce's Einstein for Sales and Einstein for Service. You'll learn how to identify the right AI tools for your business needs, improving productivity and customer experiences by automating tasks and providing actionable insights.

Prompt Builder (37%)

This section dives into Prompt Builder, a core tool for creating, managing, and executing AI prompts tailored to specific business functions. You'll develop the skills to build effective prompts that drive outcomes, helping you solve complex business problems with AI.

Einstein Copilot (23%)

Take a closer look at Einstein Copilot and learn how to use AI to streamline workflows and manage adoption effectively. Einstein Copilot allows you to automate tasks, guide users through processes, and customize workflows for optimal performance, saving time and enhancing productivity.

Model Builder (8%)

Explore the power of the Model Builder tool to configure standard, custom, and Bring Your Own Large Language Model (BYOLLM) generative models. This section gives you a hands-on understanding of how to design AI models that fit your organization’s unique needs, driving more intelligent decision-making and automation.

Real-World Scenarios

The course is packed with real-world scenarios that allow you to apply your newly gained skills immediately. You'll get hands-on experience with AI tools that are relevant to your business, ensuring you're fully prepared for both the certification exam and real-world applications.